![]() ![]() If you can rank high for these queries, you’ll get more clicks and organic traffic to your content. Understanding how search engines find, index and rank content will help you to rank your website in organic search results for relevant and popular keywords. Why should you care how search engines work? More users means more ad clicks and more revenue. This is known as pay-per-click (PPC) advertising. You can pay to be here.Įach time someone clicks on a paid search result, the advertiser pays the search engine. ![]()
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